AUTO PRO·CREATION

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"too fucking busy, and vice versa."

An Open Letter to Marshall McLuhan

Marshall,
It’s been quite some time since we’ve last heard from you and a lot has changed. I know this isn’t what you wanted; I think everyone feels that way from time to time. The world is moving faster, just like you predicted – even the children can’t keep up. People don’t speak the same language from mother to son. In pursuit of the technological edge we are, like lemmings, throwing ourselves into the water but instead learning to swim. It’s alright Marshall, it might be scary to see so much change, even if you do know how it will all turn out. The family is fractured, but we’ve still got tribes, ones who understand us, even when no one else does. Only people caught in the same textual whirlpool, opening at random and swallowing up those who hold on too tight to the heavy objects. You can age a lifetime in a moment if you become obsolete. Retirement isn’t so bad, just float on the water for a while and ride any stream – there is still time left before being left completely in the dark. Marshall, you helped people understand what is happening to their bodies, an entire culture going through puberty, listening to our voices change. As children we discovered we have our own identities even if we all acted like spoiled four-year-olds, demanding constant attention. But we are growing up and realizing that we are not alone, so don’t worry Marshall, everything will be okay.

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